WALD Berlin was founded by the stylist and model duo Dana Roski and Joyce Binneboese around 2012. It originally started as a bricks and mortar concept store in Berlin Mitte.
After taking a creative break, the two founders decided to re-launch the boutique as an online-only store, stocking a selection of curated lifestyle brands. The switch from bricks & mortar to online allowed them to travel the world and be inspired to launch their very own brand in 2018 - WALD Berlin.
